The Reality and Prospects of Sports Marketing in Algerian Sports Bodies for Football Clubs

Abstract

Sports bodies need in their administrations clear and specific plans, as each organization has goals that it wants to achieve, but within the framework of the available marketing capabilities in the sports field as one of the means or methods that can contribute to capital and create jobs, and solve many obstacles, especially the material ones they are exposed to Sports bodies. The club’s property is the investment, the players are the investment, the viewer is the product, and the results are the quality,So sport is a productive sector, in which the athlete at the individual level is a small investment project that leads to his development and support for himself and those around him,Thus clubs become institutions that include various projects, and in In this context, the study aimed to know the reality and prospects of sports marketing in the Algerian sports bodies for football sports clubs. The reality and prospects of sports marketing in sports clubs is of great importance in creating jobs and promoting sports clubs to high levels. The researchers recommend the sample was selected in an international way amounting to 60 people. The need to pay attention to sports marketing because of its great importance in the labor market.